How to Win a Customer For Life

Sometimes it is good to take a step back and ask yourself questions about your business. In that spirit, here is a question for you: Do you spend as much time trying to keep your current customers as you do trying to get new ones?  If the answer is no, it might be a good time to stop and ask yourself, “Why not?”

I was recently reminded of the incredible experience we had with our realtor.  She is AMAZING! She has a client for life in us and I’m excited to share with you what made all the difference.

A couple of years ago we bought a house for our family. We had an incredible experience with our realtor and everything went really smoothly.  Many realtors have the mindset that once the house closes, they are done with that client. But not Debbi. She showed up to our house two months later with a personalized watercolor painting of our house.  A watercolor painting! Then, every couple of months, we would get something in the mail about a family event that was happening with lots of games and prizes.

The one that had the most impact on us, though, is when she showed up in October over two years after we closed on our house with a car full of pumpkins.  She had each of our kids pick out a pumpkin to put on our porch, gave us all hugs and she was on her way. The incredible thing is that she never has asked for a referral.  She doesn’t have to. Anyone we hear of that might be looking for a realtor, we automatically think of Debbi and give them her number. And you better believe that if we ever decide to move, she will be the first person that we call.

I think the most important thing you need to remember is that it doesn’t have to be something big to be impactful.  Just something small that lets your customers know that you are thinking about them can go a long way. So, which of your customers are you going to reach out to today?